CPG: Twitter Vine Took 5 Minutes to Make
Twitter's new Vine app—which lets companies publish six-second GIF-looking videos—has piqued interest in techies, showing up as a trending topic on the social site for much of the last 30 hours. Brand...
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Facebook CRM: 10 Best and Worst Brands
T-Mobile and Target were the most devoted brands in the U.S. to customer-relationship managment (CRM) on Facebook during Q4 2012, per a report today from Socialbakers. For dozens of global brands, the...
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Data Points: Social Savior
With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is...
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State of the Union: One Huge Online Branding War
It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front of an...
View ArticlePinterest Pins $2.5 Billion Valuation With $200 Million Funding Round
Pinterest isn’t going anywhere anytime soon. Last year the social scrapbooking platform rode its skyrocketing profile to a $100 million funding round, which gave it a $1.5 billion valuation. Now...
View ArticleSamsung and Grey Poupon's Oscars Ads Win on Twitter
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter and highest positive...
View ArticleReal-Time Marketing During Oscars Fails to Deliver Much Brand Buzz
The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed...
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Blueye Wants to Turn Your Social Activity Into Sales
SpecsWho Founder Shannon Smith (l.) and vp, product Abby RossWhat Social marketing agencyWhere Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped...
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Blacks and Hispanics Are More Likely Than Whites to Use Twitter
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait of...
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Community Star Gillian Jacobs's Biggest Time Suck Is Vine
Who Gillian JacobsAge 30Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduateBase Los AngelesWhat’s the first...
View ArticleFacebook Plotting Major Video Push
Video is soon going to take center stage at Facebook. As part of Facebook’s redesigned News Feed (which will be announced today), it’s expected that users will be able to segment their feeds by topics...
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Social Media Reach Helps, but Quality Counts More
Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand to have a...
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PR Execs Are the New Stewards of Strategy
SpecsWho Andy PolanskyAge 51New gig CEO, Weber ShandwickOld gig President, Weber Shandwick (since 2004)How has your agency seating at the media and marketing table changed in the last year? Clearly,...
View ArticleHaving a PR Crisis? There’s Probably an App for That
Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R Block—which...
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What AARP Learned From #ObamaIsNotSatan
On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on the micro-blogging...
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Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand
Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in the telecom...
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Pepsi Next Videos Get 'Sexy' in English and Spanish
Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the...
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Lincoln Taps New Vimeo Creative Service
Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new...
View ArticleA.J. Clemente's On-Air Gaffe Sparks Whirlwind Media Tour
No one probably could have guessed 48 hours ago that A.J. Clemente's dubious broadcast debut would get flipped into 15 minutes of fame. But since getting fired by KFYR-TV in Bismark, N.D., for his...
View Article21st Century Laugh Track: ABC News Unveils Social TV App
ABC News announced a new app called Social Soundtracker that will allow users to tap emoticons to instantly convey their feelings about a television program—clap, boo, laugh, gasp and aww—with a goal...
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